The 390 Duke is not a motard but is a single cylinder. Its more of a street fighter style bike like any non fairing street bike. KTM does have plans to produce a 390 sportbike with fairings. I have not heard a release date and I don't think it will be available until 2015.

Many people call this type of bike a Holigan.

The term Motard was created from transforming dirt bikes so they could be used on the track or street.